… State government backs global showcase for African and Caribbean brands to boost tourism, investment, and cultural diplomacy
By Bilkis Abdulraheem Lawal
Lagos State has taken centre stage at the inaugural African Marketplace Dubai 2025, a prestigious international event that celebrates African and Caribbean cultural excellence.
The four-day exhibition, which began on Tuesday, 12th November 2025, at the Grand Hyatt Hotel’s Exhibition Centre in Dubai, United Arab Emirates, runs until Saturday, 15th November, and is attracting global attention.
The Lagos State Government, through the Ministry of Tourism, Arts and Culture, offered strong support to the event as part of its commitment to promoting cultural heritage and expanding the creative economy.
Representing the Commissioner for Tourism, Arts and Culture, Mrs. Toke Benson-Awoyinka, was the Permanent Secretary, Mrs. Adebopo Oyekan-Ismaila, who led a delegation of senior officials to the global showcase.
Organised by the Ibukun Awosika Leadership Academy (IALA), the African Marketplace Dubai serves as an international platform where African and Caribbean brands are connected to global buyers, investors, and distributors. The event not only celebrates the vibrant artistic and entrepreneurial spirit of the continent but also fosters cross-cultural engagement and investment opportunities within the diaspora community.
With over 150 representatives from Lagos in attendance, including members of the Nigeria Association of Tour Operators (NATOP), Lagos Chapter, led by Mrs. Bolaji Mustapha, the state’s presence underscores its reputation as a cultural and economic powerhouse. Stakeholders, policy influencers, and entrepreneurs are leveraging the platform to build partnerships, promote tourism, and enhance trade prospects.
The Commissioner said Lagos’ participation highlights the adoptive role the state plays in advancing Africa’s creative industries on the global stage. The initiative aligns with Governor Babajide Sanwo-Olu’s vision for a “Greater Lagos” that powers homegrown creativity toward international growth and influence.
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